"We expect to see this trend
continue and reach fever pitch. From celebrities to micro-influencers"
Today’s media is 24 hours, with more messages, more channels and more noise than ever before. For businesses and organisations, it’s getting harder to get attention. Journalists and producers at newspapers and broadcasters are an important audience, yet in an increasingly digitally-driven world, bloggers, podcasters, industry analysts, commentators, consumers, celebrities, and those with large social media presences, cannot be ignored. Media and influencer relations is built on a foundation of strategic targeting, planning, and building community. While having a great story is important, you need to reach the right people to get the story told - engagement is crucial.
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