Chiang Mai Design Week 2018
Chiang Mai Design Week, a festival showcasing design innovations or projects that matches the way how people live. The festival has combined different activities and exhibitions displayed around the city. However, publicly only through the mass media may be too inadequate to match the different dimensions shown.
One of the key strategies used by JC&CO for this event was through Influencers. Through deep media analyses: influencers had passed through the activities successfully. The outcome for this method was that followers of these influencers would want to imitate the trends that these influencers have
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